Wonzly vs Rebrandly: Compare Free Plans Side by Side
Wonzly vs Rebrandly: Compare Free Plans Side by Side
Summary
Rebrandly is a solid, well-reviewed link shortener, and its free plan is genuinely usable for very light needs. But it caps you at 10 links and 10 QR codes a month, and it only shows you real analytics on your first 100 clicks before asking you to upgrade. Wonzly's free plan gives you 100 permanent links and 100,000 tracked clicks a month with full analytics included, no card required. If you're comparing the two right now, here's exactly where they match up and where they don't.
Want the full breakdown? Keep reading below.
What You'll Learn in This Article
| Section | What It Covers |
|---|---|
| Free Plan Comparison | Links, QR codes, domains, and analytics side by side |
| What Happens When You Hit Rebrandly's Limit | The real numbers behind the free-tier cap |
| Wonzly's Free Tier | What's actually included, no asterisks |
| Feature Comparison | Analytics, QR codes, domains, and API access |
| Pricing Comparison | Paid tiers for both, side by side |
| Which One Should You Pick | A shortcut by use case |
| Switching from Rebrandly | How to move over in under 5 minutes |
| FAQ | The questions people ask before switching |
Free Plan Comparison at a Glance
| Rebrandly Free | Wonzly Free | |
|---|---|---|
| Links included | 10/month | 100 permanent |
| QR codes | 10/month | Included |
| Tracked clicks | Unlimited clicks, but only 100/month show detailed analytics | 100,000/month, full analytics |
| Custom domains | 1 | Included |
| Link expiration | No | No |
| Support | Help Center + AI chatbot only | Email support |
The gap that matters most here is the analytics line. Rebrandly doesn't cap how many times your links get clicked on the free plan, but it only gives you engagement data (device, location, referrer) on the first 100 clicks a month. Past that, you're tracking blind until you upgrade. Wonzly's free plan gives you full analytics on up to 100,000 clicks a month, so a link that actually takes off doesn't leave you guessing where the traffic came from.
What Happens When You Hit Rebrandly's Free Limit
Ten links a month sounds like plenty until you're posting daily on social, running a couple of email campaigns, and sharing a handful of one-off links with clients or teammates. Most active users burn through 10 links inside the first week.
Once you hit the cap:
- You can't create new branded links until the next billing cycle, or you upgrade
- Your existing links keep working, they just stop being editable/trackable in detail
- Analytics on anything past 100 monthly clicks disappears into a paywall
- The next tier up, Essentials, is $11/month and still caps you at 250 links with the same limited analytics — full city-level and device data doesn't unlock until Professional at $32/month
That's a real cost jump for a business that just wants to see where its clicks are coming from. It's one of the most common complaints in Rebrandly's own reviews on G2 and Capterra: the free plan is fine for testing the waters, but real usage means paying fairly quickly.
To be fair, Rebrandly is a well-liked product overall — it holds a 4.6 out of 5 across 366 G2 reviews, and people genuinely like the interface and the branding options. The free tier is just built to convert you to paid, not to support ongoing free use.
Wonzly's Free Tier, No Punishing Downgrades
Wonzly was built on a simple idea: a free plan that doesn't stop being usable the moment you're actually using it. That means:
- 100 permanent links — not "10 a month," 100 total, and they don't expire or reset
- 100,000 tracked clicks a month with full analytics — location, device, referrer, all included
- No forced upgrade to see basic performance data
- A pricing page that shows you exactly what changes if you do upgrade, with no hidden caps buried in a features table
If you're a solo creator, a small business, or someone testing whether branded links are worth it before committing budget, this is the difference between a free plan you can actually build on and a free trial with a 10-link leash.
Feature Comparison
| Feature | Rebrandly | Wonzly |
|---|---|---|
| Branded/custom domains | Yes, from Free tier | Yes, from Free tier |
| QR code generation | Yes, capped by tier | Yes |
| Link-in-bio galleries | Yes (1 on Free) | — |
| Click analytics depth | Capped at 100 clicks/mo on Free | Full analytics up to 100K clicks/mo on Free |
| API access | Yes, 100 calls/min on Free | Yes |
| Traffic routing by device/location | Paid tiers only | — |
| Team collaboration | Paid tiers only | Available on paid plans |
| Compliance (SOC 2, HIPAA, GDPR) | Yes, all tiers | — |
Rebrandly still has the edge on enterprise-grade compliance certifications and dynamic traffic routing, which matter if you're a larger team with specific security requirements. If that's your primary need, it's worth weighing that against the free-tier analytics gap above.
Pricing Comparison
| Plan | Rebrandly | Wonzly |
|---|---|---|
| Free | $0 — 10 links/mo, capped analytics | $0 — 100 links, 100K clicks/mo, full analytics |
| Entry paid tier | $11/mo (Essentials) — 250 links, still capped analytics | See pricing for current plans |
| Mid tier | $32/mo (Professional) — 1,500 links, full analytics unlocked | — |
| Team tier | $99/mo (Growth) — 3,500 links, multi-workspace | — |
The pattern with Rebrandly is that the features people actually need for real reporting, like city-level data and device breakdowns, sit behind the $32/month Professional plan, not the entry-level paid tier. Budget for that if analytics depth matters to you.
Which One Should You Pick?
You're a solo creator or freelancer sharing a handful of links a month. Either works, but Wonzly's 100 free permanent links will outlast Rebrandly's 10/month cap by a wide margin without costing you anything.
You're a small business or marketer running ongoing campaigns. Wonzly's free analytics up to 100K clicks means you're not paying just to see where your traffic is coming from. Rebrandly makes sense here only if you're ready to commit to at least the $32/month Professional tier from day one.
You're an agency or enterprise needing SSO, HIPAA/SOC 2 compliance, or dynamic traffic routing. Rebrandly's higher tiers are built for this specifically. That's a legitimate reason to choose it over Wonzly today.
You just want to test whether branded links are worth it before spending anything. Wonzly's free plan is built to be used, not just trialed.
Switch from Rebrandly to Wonzly in Under 5 Minutes
- Export your existing Rebrandly links (available from your Rebrandly dashboard)
- Create a free Wonzly account — no card required
- Re-create your branded links using the same custom domain, or connect a new one
- Update anywhere your old short links are published going forward — existing printed or shared Rebrandly links will keep working as long as your Rebrandly account stays active, so there's no rush to replace what's already out in the world
There's no bulk-migration tool between shorteners (this is true industry-wide, not a Wonzly limitation), so plan to swap links going forward rather than retroactively replacing every one you've already shared.
Frequently Asked Questions
Is Rebrandly actually free forever, or just a trial? Rebrandly's Free plan is free forever, not a time-limited trial. It's capped at 10 links and 10 QR codes a month with limited analytics, rather than expiring after a set period.
Does Wonzly's free plan expire or downgrade my old links? No. Wonzly's 100 free links are permanent — they don't expire or get disabled when you hit a monthly cap, because there isn't a monthly link cap on the free plan.
Can I use my own custom domain on both free plans? Yes. Both Rebrandly and Wonzly include one custom domain on their free tiers.
Which one has better analytics on the free plan? Wonzly, by a wide margin. Rebrandly's free plan only shows detailed engagement data (location, device, referrer) for the first 100 clicks each month. Wonzly includes full analytics up to 100,000 clicks a month at no cost.
Is Rebrandly a bad product? No — it holds a strong 4.6/5 rating across hundreds of G2 reviews and is well-regarded for its interface and branding features. The free tier is just built to convert you to a paid plan quickly rather than support ongoing free use.
Do I need to migrate all my old links right away? No. Existing short links you've created elsewhere keep redirecting as long as that account stays active. You only need to start creating new links on Wonzly going forward.
Ready to try a free plan that doesn't punish you for actually using it? Get started with Wonzly free — 100 permanent links, 100,000 tracked clicks a month, no card required.